By CODO Fashion Experts
Designers used to spend months, even years putting together a collection for two fashion seasons: spring/summer and fall/winter. Clothing production used to be slower, and garments were made with greater emphasis on quality and longevity, so that you could keep and wear them for years to come. Today, fast fashion has blown up the two fashion seasons into some 52 “microseasons”. With new trends released weekly, fast fashion’s main objective is to make you constantly feel behind-trend and out-of-style with their prominent marketing campaigns and daily turnover of cheap, low-quality merchandise.
This model is unsustainable in every way: it’s bad for the environment, it's bad for factory workers and, when you add up the cost of every fast fashion item you bought, bad for you and your wallet. After hundreds, even thousands of dollars spent, with fast fashion you end up with a heap of cheap, throwaway clothing destined for the landfill.
Is there another way?
The main problem with fast fashion is its expiration date: fast fashion clothing by design is intended to fall apart after one wash. According to a McKinsey report, the average fashion consumer bought 60% more clothing items in 2014 compared to 2000, but only kept each item for half as long. And while individual prices are cheaper, a fast fashion wardrobe often ends up costing the consumer much more compared to the alternative. The solution? Our concept of clothing ownership should return to how it was before fast fashion exploded in the early 2000s. In order to do that, we need to replace fast fashion with what is called “timeless fashion”.
What is timeless fashion?
Timeless fashion, like “classic” fashion, implies design that always remains on trend. Timelessness applies to iconic, centerpiece items, built to last the test of both time and trend. Timeless fashion can include quality cashmere sweaters, classic Chanel 2.55 flap bags and tweed suits, Hermes scarves etc.
What many people don’t know is that obtaining these high quality, timeless designer items is not as difficult or expensive as they might think. Thanks to the newly emerging designer resale market, consumers can skip the fast fashion and instead invest their fashion budget into gently pre-owned designer fashion, saving up to 70% off of the retail price. Instead of a pile of cheap throwaway fast fashion, you could get yourself a few timeless pieces that not only beat every microtrend, but also last for years!
Chanel tweed jackets are always in style, and with their incredible quality they'll last forever! Note the fine construction and attention to detail in the close-up pictures. This is why Chanel tweeds retain high resale value and are always in demand.
Why invest in timeless fashion?
It is the perfect alternative to fast fashion. Instead of buying worthless clothing, when you invest your money into a pre-owned designer item, you are getting something of value in return for your dollar. That way, whenever you want to get rid of it, you can sell it and put that money towards another timeless piece.
Some timeless pieces actually go up in value over time, so your fashion choice can become an investment. The Chanel flap is a prime example: their value only increases over time, however they will always be in style. The same goes for Hermes and Louis Vuitton, whose limited production and incredibly high quality keeps the demand super high.
From left to right: Hermes Taupe 35 Birkin, Hermes Green 35 Kelly, Louis Vuitton Monogram Deauville PM. All three handbags are perfect examples of timeless fashion: they'll last a lifetime, and are guaranteed to get awe-inspired stares from passersby regardless of which of the 52 microseasons you are in. Similarly, their resale value is incredible and also goes up with time.
Where can I get timeless fashion?
You want to buy timeless fashion not only because of the superior quality, style and durability of the garments and accessories, but also for the intrinsic value these pieces have. Therefore, the authenticity of these items is key; a knockoff or counterfeit of a high-end designer piece is no different from fast fashion.
Vintage handbags, garments and accessories are some of the highest quality pieces; they don’t make them like they used to anymore. In fact, Chanel bags made before 2009 actually used real gold in their hardware! That, along with the incredibly high quality construction of vintage handbags, makes them highly sought after to this day, especially if they are in good condition (likely, many of them will be!)
Pictured: This gorgeous example of a Chanel 2.55 Double Flap Beige Caviar bag was made in the year 2000! That's right, this almost 20 year old bag still looks incredible and maintained a resale price as of 2019 of nearly $4,000! This Flap's hardware was made by Chanel's artisans with real gold, and the leather is so high quality that it retained its shape and luster after nearly two decades.
To ensure what you’re buying is the real deal, it is a good idea to deal with reputable sellers who have money-back authenticity guarantees. Over the last decade, the luxury designer resale industry emerged and has established itself as a credible and affordable alternative to both fast fashion and retail. Always be on the lookout for vintage, because this is where you can get the best deals.